Chick-fil-A is celebrating the longevity of its brand, despite a tough new year filled with protests waged by gay activists, with its Cow Appreciation Day Friday.
Despite a difficult start to the year, the Atlanta-based fast food chain is still finding reasons to be happy with a nationwide celebration of its trademark cows.Chick-fil-A is bidding customers to don black-spotted scarves, hats, ties or any other accessories today for its 7th annual Cow Appreciation Day. In return, customers will receive a complimentary meal featuring an entree of their choice, a side item and a medium beverage.
The day is a great way to usher in the weekend. It is also a great way to show critics that despite grassroots petitions and boycotts, Chick-fil-A is here to stay.
"Cow Appreciation Day is a great barometer of how passionate our customers are for our brand," said Steve Robinson, Chick-fil-A's senior vice president of marketing, in a statement.
With the help of its "Eat Mor Chikin" cows campaign, Chick-fil-A was recognized in 2010 as one of the top "Marketers of the Year" by Advertising Age, and as one of J.D. Power and Associates' "Top Restaurant Brands in Customer Satisfaction."